Lately, there’ve been quite a few beauty trends that keep popping up as I scroll through Instagram, Tiktok, and Pinterest. My feed is full of bold eyes, brilliant colors, and glowy, healthy skin. What's a better time than the new year to try out some budding popular trends.
Here’s just a few trends that are making the biggest impression on me:
No-makeup makeup and natural makeup looks are all the rage. You can achieve this look in different ways. The key is glowy skin. You can do full foundation or skip foundation altogether. I like to try and find a balance between coverage and letting my skin breathe, so I love this trend. I like to use minimal concealer on blemishes and to camouflage the bags under my eyes - that no amount of sleep can make disappear.
Quick Tip: Angle your concealer upwards when placing product beneath your eyes to give yourself a warm and bright modelesque look that lifts your face.
Body positivity movements have been really influential in the beauty community this past year. One of my favorite by-products of this is the trend of embracing freckles. I’ve got quite a few freckles. I love seeing a shift from freckle jokes to people drawing on freckles if they don’t have them. If you want to highlight your freckles, skip that area when you’re applying foundation.
You can also water down or blend out any product you place over them. If you don’t have freckles and wish you did or you want to amplify your freckles, even more, I’ve got the solution for you. I’ve seen more and more beauty gurus draw on freckles with a brow pencil. You can also dip a mascara wand or brow brush in pigment and flick the product across your face. I’ve recently seen this technique done while binge-watching on season 2, episode 2 of Netflix’s Glow Up.
Glittery Eye Makeup
One trend people are bringing into 2021 is graphic and glittery eye makeup. With everyone wearing masks, it’s a nice way to still be creative and show off your makeup. These elaborate looks make the eyes pop off my phone screen.
With news of Swarovski, a popular jewelry brand, planning to no longer sell loose gemstones and crystals to third party sellers, looks with these gleaming stones are pretty popular. Gemstones and crystals can highlight your crease or eye shape, depending on placement. Similarly, strong and bold colorful lines along your crease and around the corners of your eyes can play-up your eye shape or exaggerate it slightly. I’ve seen most people use black or electric colors like blue, yellow, and green.
Another eye trend I’ve seen pop up is duo chrome. Duo chrome eyeshadows have a pigment that changes colors as applied. I’ve seen and recently participated in this trend with nail polish. It’s an alternative to more traditional styles like gradient or ombre. Duo chrome has two colors that shift shades when light is applied. The dual shades can make it easier to pair with an outfit.
Blush, Blush, Blush
It seems like old trends are rearing their head and making a comeback. I remember my mom telling me how they used blush in the place of eyeshadow when she was a teen. Now, using blush products in excess is once again all the rage.
With the popularization of dual products like MILK Makeup’s Lip + Cheek or Glossier’s Cloud Paint, it's an easy trend to take on. Multiple-use blush products can be used traditionally on your cheeks, over your nose in an e-girl aesthetic, on your lips, and eyelids. Plus, it’s easy to build up the product to darken it and create contrast.
If you’re new to these trends and plan to try them out, have fun with it! If you make a mistake, don’t fret. Sometimes mistakes end up looking amazing, and who knows, you might create a new trend.
If you’re having trouble figuring out how to do one of these trends or need some guidance with what will compliment your features, make an appointment with one of our makeup artists!