Wearing underwear is pretty common... or at least I’d assume for most people. While most people invest in the underwear industry, most tend to forget how large this industry is and the ethics that go along with it. Not only is body positivity a huge selling point but so is sustainability and ethically sourced materials. Those points can make or break someone's decisions to purchase a product.
The following five brands are all doing their part and keeping up with trendy Instagram accounts and trendy products. They are proving you can have your cake and eat it (in your underwear) too.
Parade is probably the most aesthetic underwear company that is focused on using recyclable materials to make comfortable underwear for “everybody”. Their specialty crafted material, called Re:Play, is recycled polyamide which is made up of fishing nets, carpets, and manufacturing waste. The material makes up to 85% of their underwear. Not only is the product sustainable, but the packaging it comes in is also 100% compostable. So, mother earth says go ahead, buy the days of the week set, the new fruit set, the technicolor pack, just the individual undies, or even all of them if you’re feeling cheeky.
Additionally, Parade is giving customers an additional 20% off when they provide proof they are registered to vote. This brand is all around woke so check them out and get your discounts!
Rhianna is doing everything so right, we can turn a blind eye to the fact that she hasn't dropped any hints of a new song in ages. Nevertheless, I am forgiving her for bringing us a “label that has disrupted and redefined the marketplace with its accessible price point and extensive assortment of lingerie” also known as Savage x Fenty. The cute pieces range in sizes, colors, and spiciness! After breaking the internet with her Savage Fenty Vol. 2 Fashion Show, that kicked off the month of October, she proved her lingerie company is here to stay and slay.
Men are not exempt from the sustainability train. The co-founders and brothers of Opok discovered the high levels of toxins in commercially available clothing. Toxins like pesticides, hazardous dyes, formaldehydes, and carcinogens can end up circulating through your body from just skin contact. Not only are these chemicals bad for you, but also farmers and the environment. After Opok founders realized there is a gap in the market for men's health-conscious clothing the brothers decided to fill the void by creating comfortable and toxin free clothing.
This brand offers fair trade, organic cotton for the whole family! Everyone can enjoy this guaranteed sustainable and ethical brand whether it’s you, your kids, or anyone using your bathroom towels. PACT saw the empty market of affordable organic cotton underwear and decided not to just enter, but fill the industry with simple alternatives. The result: they've raised the bar for everyone. We (and mother nature) are thanking them for sparking change in sourcing ethical and fair trade alternatives to your outdated grandma panties.
This company, founded in West Hollywood, California declares: They are, You are, We are Hot as Hell hence the name “HAH”. They want sexy to be easy for you (and mother earth) which is why they have the mentality of #startsomewhere: focusing on their attempts at being better for the world. We are HAH not only makes more lingerie reminiscent underwear, but they also make other clothing and swimwear. They had the desire to break out of the “waste fashion cycle” by creating ethically-made and eco-conscious products. All of their clothing is machine washable, sustainable, and comes delivered in biodegradable packaging that you can reuse as travel bags. If you’re looking to #startsomewhere in sustainable fashion, give We are HAH a try.
Sometimes these eco-friendly items can come with steep price tags. as a student, these prices may seem out of my price range, but if you think about the price you would pay to feel good and do good for the earth makes it seem more reasonable. Ask yourself "when was the last time you bought underwear"? You’re making an investment and these brands will make sure you feel good in their products.